Programme Overview

The Bachelor of Business (Marketing) degree offers an ideal pathway for students seeking a Marketing degree in New Zealand. Through GISM’s pathway programme, students can complete their first year of business studies in Sri Lanka and transfer to Massey University, New Zealand, to complete their Bachelor of Business with a Marketing major. This internationally recognized degree develops strong foundations in consumer behavior, digital marketing, market research, and brand management. Students also benefit from English language support, academic guidance, and cost-effective study options.

Entry Requirements

• Minimum three “S” passes at GCE (A/L) Local Examination OR minimum three “D” passes at GCE (A/L) UK Examination OR

• Successfully completion of GISM International Foundation (GIF) in Commerce with an Average of “B” grade AND

• An Interview with the Academic Board

Career Prospects

Marketing graduates are in high demand in New Zealand for their creative and analytical skills in connecting businesses with customers. Graduates of the Massey University Bachelor of Business (Marketing) are well prepared for careers in advertising, brand management, and digital marketing.

With relevant experience, graduates can progress to senior leadership roles such as Chief Marketing Officer (CMO), Marketing Director, or Head of Brand Strategy.