Marketing

Marketing is a key function for all businesses. It is the difference between having great products and services, and selling those products and services to the people that need them.

By giving you sound knowledge of marketing principles, how to apply them and how to evaluate them, Massey’s Bachelor of Business (Marketing) will teach the ins and outs of consumer demand to lead the way in marketing the world’s future innovations.

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DURATION:
3 Years
1st Year @ GISM
2nd & 3rd Years @ Massey University, New Zealand.
ID:
BUS-04

Categories

Faculty of Business

Marketing Degrees first year pathway program enables students to complete the first year Diploma at GISM Campus and transfer to the second year of the Bachelor of Business (BBus.) in Marketing Degree of Massey University, New Zealand. Upon completion of the first year, students will get the Diploma in Business.

Through GISM Pathway programmes, students can save up to Rs. 4.0 million* by studying the first year in Sri Lanka. Students will be guided by a well qualified and experiences panel of lecturers consisting of engineers and IT professionals in the relevant disciplines. Most of the lecturers are PhD or MSc. qualified with years of teaching experiences both in Sri Lanka and abroad.

Awards

Diploma in Business – first year at GISM Campus, Sri Lanka.

Upon successful completion of Diploma in Business, students can directly enter to the 2nd year of Bachelor of Business in Marketing – BBus. – at Massey University, New Zealand.

Course Modules

First Year (Diploma in Business)

  • Management Information Systems
  • Legal and Social Environment
  • Business Economics
  • Business Statistics
  • Intensive English 1
  • Organisational Management
  • Marketing Principles
  • Principles of Finance
  • Accounting
  • Intensive English 2

Career Opportunities:

You could find work in business or non-profit organisations in a huge range of industries;

  • Marketing Executives / Consultants
  • Market Analyst
  • Marketing Research
  • Retail Industry
  • New Product Planning
  • Direct Marketing
  • Social Media Marketing

The research skills developed on this course will also allow you to continue on to postgraduate study including possible PhD research within the school and a further academic career.

Entry Requirements:

To enter the Marketing Degrees Pathway Programmes, students must possess a minimum of three “C” Passes in GCE A/L or London A/L Maths Stream or complete the GISM Foundation Programme.

IELTS (Academic) results of 6.0 is required when transferring to the 2nd Year of the degree at Massey University. IELTS support programmes, Orientation programmes and visa support are provided by GISM Campus.

Course Fee (2017/2018):

GISM Registration Fee                    : Rs. 40,000

GISM Annual Tuition Fee                : Rs. 440,000* (for 1st year in Sri Lanka)

Massey Uni. Annual Course Fee   : NZD 26,380* (for 2nd and 3rd years in New Zealand)

Every GISM student will receive a 5%-10% scholarship on Massey University international course fee depending on their first year academic performance at GISM Campus.

*Please note that course fee may change without prior notice, due to the changes in foreign exchange rates.